
Ad spend without a funnel-level diagnosis is just guessing at scale. This audit walks through your account structure (campaign types, targeting, keyword/ASIN overlap), spend distribution across the funnel (awareness vs. conversion vs. retention), and the CAC/ROAS trend over the last 90 days to identify where money is leaking.
You will leave with a prioritised list of what to fix first, not a generic "increase budget" recommendation.