Category & Pricing Strategy Audit

This is a deliverable-based engagement, not just a call. Before we speak, share your product catalogue, current pricing, and competitor set.

I'll build a category audit viewpoint covering pricing band gaps (where you're over/under-indexed vs. competition), whitespace opportunities (unlisted price points or sub-categories you're missing), and merchandising fixes (content, discovery, and browse issues suppressing conversion).

We then walk through the learnings live, prioritising the 3–5 highest-leverage fixes.