Marketplace GTM & Launch Strategy

Most brands treat marketplace launch as a listing exercise — upload products, run some ads, hope for the best.

That's not a strategy; it's a lottery ticket.

In this session, we build an actual launch plan: which marketplace(s) to prioritise and why, category and sub-category positioning, pricing band strategy relative to competitors, day-1 to day-90 sequencing, and the ad spend allocation needed to hit early velocity targets.

This is the same framework used to scale a business from zero to ₹1.6 Cr+ on Amazon and Flipkart within 21 months, and to run a ~$25M apparel portfolio across UAE and KSA on Noon.

You'll leave with a structured launch roadmap you can hand to your team or execute yourself.