Hi. I have been associated with the automotive industry for past 17 years, having worked with Tata Motors, TVS Motors, Hero MotoCorp and Ola Electric. I have managed states, countries, continents and have also handled international teams while being based out of Colombia. My core expertise is international business but by virtue of being in close quarters to customers for varied segments, I have had a deep understanding of consumer behaviour. Why brands fail or what makes a brand succeed! Reach out to me if you want to know about (1) career options in automotive industry (2) how to understand customer (3) brand building (4) what makes you evolve and stay relevant in this fast paced ever changing industry