Hi I'm Nikki! I started on the floor. Literally. Building a restaurant from scratch, reading customers in real time, learning what makes people actually fall in love with a brand (and what makes them quietly ghost one too). What I discovered pretty fast: a great product isn't enough. Weak strategy makes good businesses forgettable & Off-positioning makes strong businesses stall. So I built We do (things) a strategy studio that brings together business clarity, creative firepower, and the executional rigor that most agencies skip. I work closely with founders and teams across F&B, FMCG, lifestyle, and social impact always starting with a deep dive into the brand through both a strategy lens and a human one. If you're building something and feel like the product or service is there but the brand isn't cutting through that's usually where I come in.