I am a tenured UX, CX, EX Researcher and Strategist, with 10+ years of experience working across industries, skilled at generative & evaluative research (qualitative, quantitative, and market exploratory), insights framing for businesses towards next-big opportunities & quick wins, capability mapping, customer journey and persona development, competitor analysis, identifying moments of truth and journey mapping, service blueprint, storyboarding, writing epics & user stories, developing product roadmaps. Human centred design is the core of my approach to making data informed, impactful decision for business innovation.