The Indie Hacker's Launch Checklist

Most launch advice is from people who launched once and got lucky. This is from someone who shipped 16+ products — some that flopped, some that got traction.

What's inside:

• 5-Phase Checklist (Pre-Build → Building → Pre-Launch → Launch Day → Post-Launch) with specific, actionable items — not vague advice

• 3 Real Case Studies — EasyClaw (stealth community launch), Postrr (Product Hunt spike), ResizeForForms (SEO/niche play) — with real numbers and what I’d do differently

• Anti-Patterns — 8 real mistakes and how to avoid them

• Launch Stack — exact tools I use at each step with free alternatives

• Timing Strategies — best days, times (converted to IST), and the two-wave approach

• Copy-Paste Templates — launch tweet, Twitter thread, Reddit post, waitlist email, community post

• Metrics — what to track on launch day and week 1, with benchmarks for “what good looks like”

Who is this for?

Builders who create but never launch. First-time launchers who want a proven system instead of figuring it out alone.