With strong roots in tech and design, I have made my mark with 15 years of experience in leading design teams and driving design solutions across various sectors. I am currently leading the UX for Vendor Central and Seller Central at Amazon, where my role combines design and strategy to redefine payment experiences on these platforms. My career highlights include directing the UX for Tata's superapp, TataNeu, which serves over 10 million users, and a transformative five-year period at Amazon where I delved exploring AI-driven design and Ad-tech apart from building experiences for Seller Central & Vendor Central. I specialize in UX Design, Research, Prototyping, and Storyboarding, leveraging these competencies to articulate and execute impactful product solutions that advance user satisfaction and business objectives. Driven by a passion for purpose-led design and cutting-edge technology, I am committed to continuous learning and innovation in the ever-evolving tech landscape.