Unlike traditional marketers, the variety of experiences I possess has enriched my profile. A Mechanical engineer with a PGDM in Finance, I have worked in IT, investment banking, education companies and across life sciences, healthcare, transportation domains. I have a 360-degree exposure to marketing by virtue of various roles in pre-sales, B2C / B2B marketing, demand generation through digital, social media and traditional channels, content planning to drive SEO and inbound marketing, lead nurturing through marketing automation, outbound marketing via email and advertising. I have worn many hats including devising marketing strategies for business growth, managing GTM with alliances and partners, conceptualizing and orchestrating marketing campaigns, end to end event management, building employer’s brand for recruitment, and development of sales-driving collateral. In addition to services, another area that I excelled at was product marketing where I have involved in new product launches, value proposition development, positioning & messaging, sales enablement, and integrated marketing. I have also enjoyed public speaking as part of internal campaign rollouts, proposal (RFP/ RFQ) presentations and addressing external audiences in seminars, events or conferences!