Data-Driven Leader | Product Insights & Marketing Analytics | Experimentation & Digital Strategy Seasoned analytics professional with 9+ years of experience spanning Product Insights, Marketing Analytics (6+ years), and Credit Risk (1+ years). Passionate about enhancing digital customer experiences through A/B experimentation, data-driven decision-making, and strategic insights. Currently leading digital product experimentation at American Express, driving cross-market synergies in referrals, impacting revenue uplifts. Experienced in customer segmentation, competitor analysis, and statistical modeling to optimize user experience and business outcomes. Strong background in SQL, Python, SAS, Power BI, Adobe Workspace, Google Search Console, SEO, attribution and privacy analytics. Adept at collaborating with Product, Marketing, and Ops teams to drive measurement strategies and data-driven decision-making. Experienced people manager, leading a team of business Analysts/ Data Scientists, mentoring and guiding performance. A results-oriented storyteller who influences senior leadership through actionable insights and KPI-driven strategies. Committed to continuous learning and leadership development, having completed: Harvard & Amex New People Leader Program (2023) Mid-Senior Leadership & Networking Program – Kapable Club