Creative Strategist with extensive experience in brand building, campaign planning, and driving growth in FMCG, retail, and SaaS sectors. Led strategy and creativity for 50+ successful campaigns, achieving up to 50% revenue growth and 30% higher engagement. Known for challenging ineffective briefs, leveraging data-driven insights, and delivering measurable results. Skilled in end-to-end campaign management, team mentoring, and turning underperforming channels into growth drivers.