7+ years driving brand strategy and commercial growth at adidas and AB InBev across Emerging Markets and EU. From adidas' 'Impossible Is Nothing' to the FIFA World Cup in Doha, I've consistently connected brand ambition to business performance at scale. My MBA from London Business School — complemented by experience at an early-stage consumer VC fund — gave me the strategic and commercial frameworks to think bigger, backing ideas at the intersection of brand, innovation, and emerging consumer behaviour. Currently at American Express, leading international product marketing across 14 markets. Outside of work, I'm a passionate advocate for women in business — volunteering with Nexus Connected, a growing community driving investment and awareness in women's health.