I am Nidhi Bhasin, Founder of Stryder Consulting, where I work with enterprises and startups to build profitable growth across Quick Commerce, E-commerce, D2C, Performance Marketing, SEO, and CRO. Over the years, I’ve had the opportunity to work across organisations such as Google, YouTube, Flipkart, TVS Motor, and Cafe Coffee Day, leading digital initiatives, growth, marketing, and operations. I have also built and led marketing functions and teams from the ground up. Today, my focus is simple help businesses move beyond vanity metrics and create marketing systems that drive revenue. I believe the best growth decisions come from understanding the entire business not just impressions, clicks, CAC, or ROAS in isolation. Whether it’s figuring out a go-to-market strategy, scaling on Quick Commerce, improving a sales funnel, building a high-performing marketing team, or navigating a career in growth and digital marketing, I bring a practical, data driven perspective shaped by real operating experience. On Topmate, I am here to share what I’ve learned, challenge assumptions, and help you find clearer, more effective paths to growth. I am Nidhi Bhasin, Founder of Stryder Consulting, where I work with enterprises and startups to build profitable growth across Quick Commerce, E-commerce, D2C, Performance Marketing, SEO.