MIND: Made In Luxury with nidhi sharma

If you are a luxury or premium brand founder who cannot seem to land in the right customer's mind, this guide is for you.

Mind: Made in Luxury translates seven principles of consumer neuroscience into direct, actionable brand strategy. No academic jargon. No generic advice. Just the science behind why customers notice, desire, and remember certain brands and how to make yours one of them.

What you will take away:

1. Why customers follow, save, and admire your brand but never actually buy and what to do about it.
2. How one exceptional experience creates brand loyalty and generates lifetime customer value.
3. What is happening in your customer's brain before they consciously decide to purchase.
4. How to build a brand that lives in your customer's memory long after the moment has passed.

Built from five years inside luxury retail, including India's largest watch retailer, alongside a Master's in Fashion and Luxury Brand Management from Istituto Marangoni Milan and certified study in neuromarketing from Copenhagen Business School.

Once you understand how your customer's brain works, every brand decision looks different.