I am data and insights driven Search Engine Optimization (SEO) expert with 3+ years of experience across multiple brands in the FMCG verticals like P&G, Pampers, Tetley, Eight O’Clock Coffee amongst others. My work revolved around creating Search specific content strategies to boost online Brand Equity and thereby boost user engagement & drive more conversions. I love researching on latest trends & updates across various industries like beauty, lifestyle, fitness etc. which helps me come up with unique content ideas relevant to client business. Skills Acquired: • Google Analytics – Web & Mobile • SEO – Technology, On page & Off-page optimization • Competitor Analysis • Designing Content Strategy • Landing Page Analysis & recommendations for improvement • Conversion Optimization Strategy • User journey analysis • Familiar with basic HTML, CSS & web development • Familiarity with use of tools like Google Adwords, Google Analytics, Google Search Console, Rankwatch, Ranktank, ahref, SEMrush & Similarweb, Google Page Speed Insights, GT Metrix. Web extensions like seo meta inspector, web developer tool, seo-quake, Chrome UA Spoofer, user-agent switcher, woorank, Zeus Ranking Hunter, Dataslayer, keywords everywhere