Hey! I am Niddhi, your brand strategist and designer. My journey began in media, where I worked on campaigns for brands like Manyavar, Nivea, and PGI, to name a few. It was during this time that I discovered my interest in not just promoting brands, but shaping how they’re perceived. I found myself getting more curious about why people connect with certain brands, what makes them trust, relate, and buy. That pulled me deeper into branding, beyond just visuals. Today, my work is rooted in understanding consumer behavior and cultural context, how people think, what influences their decisions, and how brands can show up in a way that feels relevant and real. I work with fashion, beauty, lifestyle, F&B and hospitality, and select service-based businesses to help them get clear on how they position themselves, communicate and connect with their audience.