Tagging & Tracking Services - ParMarPros

I am Shailendra Singh Bais, the owner of the famous ParMarPros Newsletter, who raised a voice against privacy updates by Apple.

As I had before elaborated on how I passed the Google Analytics 4 Certification, the very next day of its release & I posted it on LinkedIn.

After reading 100s of blogs by notable Analytics nerds from around the world, I have come up with the following Digital Analytics-related services:

1. Conversion Tracking: I will set up & fix Conversion Tracking for Ad Platforms like Meta, Google Ads, LinkedIn, Twitter, Quora, TikTok, etc.

Also, whichever tags are possible with Google Tag Manager for Conversion Tracking, as needed by Businesses.

2. Conversion API Setup (CAPI) 🌐: Set up CAPI in Meta, Pinterest, Snapchat, & TikTok. And also, I set up Server-Side Tagging for Shopify.

3. Google Ads Enhanced Conversions 📊: I will help you send first-party data (like email, phone number) securely to Google servers, while sending user-provided data to Google for better attribution and higher match rates.

Helps optimise your campaigns and improve ROAS.

4. Building Reports 📑: I will help you build the right report for the right spot with the needed Dimensions & Metrics.

5. GA4 E-Commerce Tracking 🛒: I will help work with developers in generating Event Listeners & build reports for the journey from Page View to Purchase with proper parameters.

6. Google Consent Mode v2 ✅: I will implement the cookie consent banner, with or without Consent Management Platform (CMP). Also, with CookieBot, etc.

7. Fixing Broken Implementations 🧩: Already using GTM, but something is not working? I will audit, troubleshoot, and fix issues in Client-side GTM & Server-side GTM. Fast fixes. Clean data. No guesswork.

8. Offline Conversion Tracking 📥: I enrich CRM data so that they are again fed to Ad Platforms for ever hyped word "Optimisation".

9. Tracking Video Players, Audio Players, Chatbots, etc 🎥🎧💬: With proper recipes (Event Listeners) & see the analytics data in Debug Mode with the use of the Debug Mode tag parameter. Finally, the data will be available in 24-48 hours in your reports.

10. Setting up Conversion API Gateways🚪: Sending requests in a first-party context to overcome Ad Blockers, Privacy restrictions, etc. As GDPR & other laws treat them more strictly.

By setting up Cloudflare built within Google Tag Manager. So that Cookies stay on Apple devices for more than 7 days.

11. Set up Server-Side Tagging using Stape.io ✅ : Take your tracking game to the next level by shifting heavy data-processing from the browser to your own cloud server hosted with Stape. Protect user data and ensure more accurate event collection.

12. Importing Raw Data 🗄️: Importing the raw data into Google BigQuery for Core Web Vitals analysis & also playing with conversion data to get insights.

Come to us for creating event listeners (code) that Push Variables to the Data Layer to load the Trigger, allowing the Tags to fire.

Yours, Hard Working,

Shailendra Singh Bais (Shailu)