I’m Netijyata Mahendru, a beauty, personal care, and wellness advisor with over a decade of experience across global conglomerates and high-growth brands. I began my career with Estée Lauder, and since then have helped launch and scale 20+ beauty brands across skincare, haircare, makeup, body care, and wellness spanning both venture-backed startups and international companies entering new markets. I specialise in end-to-end brand building and market entry: product and formulation strategy, packaging and positioning, pricing, regulatory readiness, retail and e-commerce strategy, and go-to-market execution. Today, through Broadcast Beauty Consultancy, I work closely with founders, leadership teams, and global beauty companies to turn strong ideas into commercially viable, launch-ready brands. My mentorship style is practical and outcome-led. Whether that’s a product roadmap, packaging brief, brand framework, regulatory checklist, or GTM plan. I work best with teams aiming to launch within 6–12 months who value clarity, speed, and grounded execution over theory. If you’re building a beauty or wellness brand and want experienced, hands-on guidance, I’d love to explore working together.