The P.A.I.D. Framework for Digital Strategy with Neha Sharma

When I interview candidates for Digital Marketing Strategist (DMS) roles, 90% get stuck on one thing: They jump straight to tactics (e.g., "I'd run a YouTube campaign!") instead of tackling the business problem first.

A case study isn't about knowing Google Ads best practices. It's about demonstrating strategic thinking under pressure.

I developed a simple, 4-step framework I use for every major client challenge—and taught it to my mentees.

The Core Structure: Why starting with the Constraint & Goal is non-negotiable.

The 3 Strategic Pillars: How to choose between Acquisition, Retention, or Incrementality.

Budgeting & Metrics: How to confidently allocate budget and tie your strategy back to core business KPIs (ROAS, LTV, etc.)