Sr. Marketing Manager Digital, Consumables, and Industrial Hardware, Tata AGRICO Key Responsibilities- 1) Formulating long-term and short-term plans for the category and owning the profitability and revenue 2) Engage with internal and external customers/teams to improve products and business processes 3) Work closely to generate leads, desire rich insights into action plans to deliver on them 4) Understanding of market to work upon product pricing, product launches, and releasing of channel incentives 5) Provide thought leadership to drive the success of the D2C platform Aashiyana and revenue growth of the products laying emphasis on the inventory 6) Staying up to date with the new innovations and technologies in the retail market landscape to identify trends and innovations in customer behavior 7) Define deliverable go-to-market plans and customized solutions 8) Investigate, recommend, implement and maintain digital platforms and assets of the brand 9) Recommending strategic media solutions and driving strong digital engagement and collaborations with influencers 10) Generate leads through B2B platforms and via ORM across social media channels