Passionate academic and researcher with expertise in digital marketing, consumer behavior, and generational studies (Gen Y & Gen Z). Currently holding a Ph.D. in Commerce, I specialize in bridging academic insights with practical applications, driving innovative solutions in marketing and education. With a strong background in teaching and research, I aim to contribute meaningfully to academia and industry through impactful research and student mentoring. Open to collaborative opportunities and discussions on the evolving dynamics of marketing and consumer behavior.