I’ve spent over a decade crafting stories through Colour, Material, and Finish (CMF) design. For me, design goes beyond aesthetics—it’s about creating meaningful connections between products, brands, and the people who interact with them. At Matter of Colour, we specialise in interpreting global trends and adapting them to resonate with unique markets, including India, ensuring every design is as culturally relevant as it is innovative. What truly sets Matter of Colour apart is our ability to see colour as part of a larger context. We don’t stop at choosing the right colour. We envision how it transforms when paired with specific materials, textures, and finishes. The same hue can convey sophistication, playfulness, or durability, depending on how it interacts with a surface—whether it’s glossy, matte, tactile, or transparent. This holistic approach allows us to create product designs that not only look appealing but also evoke the exact emotions a brand wants to inspire. Before co-founding this exciting venture, I led CMF Design at Mahindra Group, where I gained expertise and finesse in combining design thinking with business strategy. Those years solidified my belief in the power of colour not just to shape products, but to craft compelling narratives that resonate deeply with consumers. Today, I channel that same passion into helping brands across categories unlock the potential of CMF through trend forecasting, collaborative workshops, and immersive design strategies that leave a lasting impact. I’m always eager to spark meaningful conversations—about CMF, innovation, or how the perfect shade of colour, brought to life through the right material and finish, can transform perspectives and evoke powerful emotions. Let’s connect if you’re curious about how design can move beyond decoration to deliver inspiration. If you have a product, we have the CMF design strategy to elevate it—let’s collaborate to make it extraordinary.