I am an intrapreneur who thrives on solving hard business problems, building from the scratch, and turning ideas into scalable businesses. I was fortunate to work with 2 Blue-chip companies like Reckitt Benckiser, The Walt Disney Company in the beginning of my career. Learnt about brand building through purpose-driven marketing and story-telling. I think stories that we tell matters. I was selected from 500+ applications to be a part of Disney's Foresight team, a global team that was working on building future-ready Disney. I got a chance to work with and learn from some of the best leaders I know in the Industry. Learnt about the art of strategic thinking, anticipate, and interpret signals, read trends and patterns. Shaped my ability to think long-term and evolve. My curiosity for business and persistence got me an admission into HEC Paris (a top 10 global business school) and IIM Ahmedabad. Eventually, I chose to pursue my MBA at IIMA. Since then, I’ve navigated the worlds of consumer, e-commerce, and tech, leading high-impact teams, scaling businesses, and delivering growth. I am currently bullish on AI and I believe that it is going to transform every aspect of the business So I am preparing myself so that I can maximize my contribution to the org. I work with. Apart from work, I love writing. I have been writing poems, stories since my childhood. Also running a newsletter - https://thinkingcategory.substack.com/ where I write about my experience in ecommerce, category management and marketing. I love sports, I run to think and trek to feel alive (Did couple of long treks in Himalaya, Kashmir - Kedarkantha, Dayara Bugyal, Tarsar Marsar and dozens of one-day trek in Sahyadri, Meghalaya). Swimming makes me calmer. Started learning surfing but ended up at a surgery table. Back to Normal active life :) An amateur singer and painter as well (https://soundcloud.com/neetu-jain, if anyone in HSR and want to Jamm, feel free to ping). I guess, creative outlets keep things interesting for me. What excites me? The intersection of Business, and creativity —how people buy, interact, and experience the world. That's too much about me. See you around :) Currently looking challenging assignment in Experience, Travel, Mental & Physical Health, Mobility, AI, Ecommerce, and Sustainability. Hit me up if you know of something interesting and challenging.