A senior analytics leader with expertise in advanced analytics and data visualization, skilled at bridging the gap between Strategy, Marketing and Technology. Experienced at leveraging tools and technology to build statistical models to extract insights, data visualisation interfaces to fuel strategy and support decision-making. Highlights include: - Leader of omni-channel analytics, including digital and sales performance, segmentation, BI . - Leader of data visualization practice implementing actionable insights into impactful visuals. - Expertise in developing Digital and Offline Channel Attribution & promotional effectiveness Models, reshaping enterprise objectives and budgets. - A wealth of technical expertise with Data Management and Visualization Platforms (Tableau, Qlik etc), SQL, Excel and SAS analytics platforms, encompassing both Statistical and Digital Analytics methodologies. Looking for Mentorship?? Connect with me at: https://mentors.sharpestminds.com/neeraj-soni