Growth & Partnerships professional with a proven track record in scaling D2C brands through data-driven marketing, Paid Marketing and Retention strategies, and high-impact Partnerships. Led Retention Marketing, Performance and Partnerships for brands like mCaffeine and Hyphen. Presently, heading D2c and Marketplace Business for 0-1 brand Flux Theory, driving revenue through Performance , Customer lifecycle campaigns, Brand Promotions, CRO techniques and collaborations with external Affiliate partners in D2c and leading Marketplace channels like Amazon, Flipkart, Myntra, Nykaa, Zepto, Blinkit among others.