3 decades plus of Wanderlust in Advertising, Mass Communications & Events. A journey that covered almost all verticals ! But am still trying to fathom TS Elliot's statement - Between the idea and the reality, Between the motion and the act, Falls the Shadow....&... may be, would like to replace Shadow with "CLIENT APPROVAL" !! Any way, the past 2 decades have taught me to not ponder. Because the result will be the same as far as CLIENT APPROVAL is concerned ........ whether you think outside the box or outside the straight jacket !!! P.S. And I chose this as a career after much deliberations. Since this was the only one which came closest to my career plan which sounded much more exciting when I was 5 :-) Well, that's the flip side ! Specialties: ATL, BTL, PR, Brand Consulting, B.O.T. & White Card Consulting Practice