An IIT alum who took the road less traveled with a MS from US in Media Management. As a brand strategist for 16+ years, I have worked with biggest MNCs out there to the smallest of entrepreneurs, worked on global assignments panning across continents and also done branding workshops in Tier 2/3 in India. While mostly spending my time in the large networks i.e. Publicis, WPP & IPG., learning the art of branding and perfecting it, since the last few years have been about working with entrepreneurs of all shapes & sizes in India and abroad. A lot of start-ups set up shop with an idea and a name which makes sense at that point in time. As they go along, they realise the potential for more business verticals, a more appropriate name & a complete and proper brand identity. For a lot of others, the externalisation of their purpose/vision and consequent journey requires facilitation through consultants such as me, along with execution of their entire brand identity through a professional team. Either ways, we are here for you!