Ever wondered why people really buy what they buy? I have — for 8 years straight. I've worked with 100+ brands decoding the psychology behind buying decisions, scaling performance across Google, Meta, Apple Search Ads, Snapchat, Twitter, and even affiliate and programmatic channels most marketers never fully leverage. What sets me apart? I don't just run ads. I build systems that align AI, consumer behavior, and performance marketing into one seamless growth engine. From BFSI to D2C, fantasy gaming to ed-tech, I’ve seen what works, what doesn't — and more importantly, why. If you're obsessed with growth and want to uncover the invisible levers that actually move the needle, let's talk.