Have been helping companies Deliver and Succeed! Presently working as Trade Marketing Manager in IFFCO Group, UAE - managing market leading multi-million dollar valued brands like Tiffany, Noor & Al Baker. A commercial leader with 8+ years professional experience in MNCs (IFFCO, Philip Morris, Nestle, LOTTE) within Tobacco, F&B & FMCG industries skilled in Trade Marketing, Shopper Marketing, Category & Channel management, Brand Management, RTM Restructuring, Sales Training, Key Account management with Field Sales exposure in Pakistan & the UAE. I am a graduate of top B-schools of South Asia; BBA Marketing from IBA Karachi and MBA Digital Marketing from KSBL. Major Brands & Categories that I have worked on: - Slanty, Potato Sticks, Folds, Snackers, Twich, Cheese Balls, Spout, ChocoPie (Snacks, Gum, Cake Categories) - Marlboro, Red & White, Diplomat, K2, Morven (Tobacco Category) - Nestle Pure Life, Nestle Active (Beverage/Bottled Water Category) - Colgate, Brite, Bonus, Express, Max, Palmolive (Oral, Fabric, Surface & Skin Care Categories)