CMO Therapy: Effective Social Team Leadership

Think of this like a therapy session vs. a 1x1 consultation. Social Media Marketing has quickly become one of the most important and critical aspects of brand marketing. But marketing leaders often lack experience and technical background in social media and, as a result, don't feel confident providing guidance or feedback to their teams. That's where these sessions come in. Topics include:

• The evolution of benchmarks and why they need to be reevaluated.
• How to get your teams to understand the bottom of the funnel.
• Your brand TikTok account sucks -- that might be just how it is.
• Crisis Comms on TikTok -- every CMO's nightmare.
• All the ways you might be creating panic in slack.
• Is your social team siloed from the rest of marketing? Let's fix it.
• Why memes probably won't destroy your brand image.
• The importance of throwing a bone once in a while and just saying "approved."

After leading the largest and one of the most effective and impactful social teams in retail, I know first hand what it's like to manage a small army + all the ways I succeeded (and failed) will be open for discussion. You should hope to gain a better understanding of social media as a whole but also understand the mindset of social teams and why they have one of the hardest (and equally most important) jobs in marketing today.