With a career spanning over two decades, I have established myself as a pioneer in market research and analytics, delivering actionable insights that drive business growth and innovation. My journey began with foundational roles in marketing and business analysis, where I honed my skills in data collection and interpretation. As I progressed to senior positions at leading market research firms like Nielsen and Millward Brown, I led transformative projects that reshaped brand strategies and consumer engagement for global giants in the FMCG and personal care sectors. As an independent consultant, my expertise has been instrumental in launching products and services across diverse markets, from APAC to EMEA. My strategic input has enabled companies like Unilever and Nestlé to introduce new offerings at optimal price points, resonating with consumer needs and preferences. My approach is always hands-on, whether it’s conducting face-to-face interviews to understand toddler learning app preferences in US market or mapping celebrity endorsements through online panel research. In the realm of health analytics, I’ve scaled up strategies for a dental company, leveraging key metrics to enhance patient satisfaction and brand health. My role as a CRM Manager saw me enriching consumer data to fuel analytics-driven marketing strategies, leading to significant revenue growth through targeted campaigns. As an Engagement Manager, I’ve managed the implementation of SAAS products, turning analytics services into profitable centers. My educational background, with a Postgraduate Program in Business Analytics and an MBA in Marketing and Finance, has provided a strong foundation for my analytical acumen. In addition to my consultancy expertise, I am a dedicated education mentor and curriculum developer, shaping the next generation of data-driven leaders. Since 2017, I’ve been conducting sessions on statistics, machine learning, and AI for mid-level executives and graduates, aiding their career advancement. My work has seen me coaching students to excel in consulting roles, while my teachings in SQL and NoSQL empower budding data scientists. I take pride in mentoring AI/ML professionals, guiding them through capstone projects and enhancing their resumes. My curriculum design for ‘Leadership 101’ and contributions to K12 career fairs underscore my commitment to educational excellence.