With over 16 years of hands-on experience in sourcing, product development, business development, and export marketing within the apparel industry, I am deeply passionate about fostering innovation and creating multiple brands. As the founder of AWEWA, I've leveraged this expertise to craft a brand that empowers women through athleisure wear. Beyond AWEWA, I'm actively involved in launching several other brands across different segments, each embodying unique visions and values. My approach to brand creation is rooted in sustainability, quality, and authenticity. I believe in building products that not only meet market demands but also resonate with the values of our consumers. Through collaborative partnerships and a forward-thinking mindset, We will turn this vision into reality.