I’m a CRO and growth strategist with 9+ years of experience helping high-growth companies turn user insights into measurable business outcomes. Across B2B SaaS, eCommerce, and D2C, I’ve led full-funnel optimization—from fixing conversion leaks to launching bold experiments that redefine how businesses acquire, activate, and retain users. My approach is user-first, data-led, and business-aligned. I believe exponential growth doesn't come from small tweaks based on best practises—it’s about asking the right questions, challenging assumptions, and building systems that scale. I’ve built CRO teams from scratch, scaled cultures of experimentation, and partnered with marketing, product, and design teams to turn friction into momentum. My past work includes Mindvalley, Builder.ai, and VWO, along with a global portfolio of clients from scrappy startups to large enterprises. If you’re looking to understand why users aren’t converting—or you’re ready to test smarter and grow faster—let’s chat.