Beauty product innovation and development specialist who identifies and develops new product concepts, technology, claims and benefits, trends and opportunities. 10+ years’ experience in beauty and communications. Possesses practical knowledge in beauty and competitive markets. Applies design thinking, technical acumen and analytical skills to inform senior management of key trends and product opportunities to deliver consumer relevant products to market. Adaptable and operates with a strong sense of urgency. Currently responsible for initiating the evaluation of claims support technologies and strategy for new beauty product development across color and skincare categories with a focus on identifying and positioning new technology innovations, storytelling, competitive trend and technology tracking, developing product claims support strategies, technical product communications for traditional and digital formats, SKU design and execution. As an Avon Senior Scientist (skincare), worked on experimental design, competitive technology & product evaluation and analysis, new technology (skincare) scouting, tech translation for consumer communications and technical concept development for concept testing, market activation development, and education resource development. As previous PR head with BeautyStat, I developed and executed news announcements, social media incentives, and company messaging. Previously, worked for a healthcare/biotech PR firm. Designed business strategy counsel for clients, and trained our professionals in biotech, pharma, industry and technology. Developed and taught client specific and media relations courses. 10+ experience of technical translation of technology concepts (medicine and beauty) for communications and marketing purposes Specialties Technology and Insight Translation Technology scouting NPD Competitive Intelligence Product Claims Development Content Development Product Design Media strategy