Hey there! As a kid, I hated going to school. Couldn’t sit still. Couldn’t follow rules just because someone said so. College wasn’t much better. I never liked authority, structure, or being told to do something without being told why. I always knew I was going to work for myself. So, I did. I started by selling stuff on Amazon. Then built an ecom marketing agency. Said yes to every project that taught me how business actually works and how people think, what makes something sell, and where most strategies fall flat. Now, I help high-agency entrepreneurs build personal brands that are honest and profitable. I help them figure out what to say and how to say it, so they don’t sound like everyone else. My work is part strategy, part clarity, part unlearning. Sometimes, I fix messy positionings. Sometimes, it’s helping someone stop hiding behind what they feel is “right” When I’m not obsessing over branding, you’ll find me hitting the gym to stay in shape or binge-watching documentaries about the universe. And I enjoy keeping up with global geopolitics.