At Microsoft, my focus is on leveraging Generative AI and CRM to drive Surface sales, fostering customer relationships, and enhancing communication strategies. With an MBA from Dublin Business School, I combine academic rigor with practical business acumen, ensuring that our team consistently meets the evolving needs of our customers and stays ahead in a competitive market. Previously, as a Business Manager at The AA, I championed customer segmentation and marketing campaign conceptualization, significantly contributing to market expansion. My proficiency in CRM and Generative AI equips me to tailor product differentiation and lead generation efforts, aligning them with our overarching strategic goals.