As the Lead of Customer Insights at Dubai Islamic Bank, I create and manage the market research function from scratch, using data analytics and market research techniques to solve key business problems and deliver actionable insights. I have over 13+ years of experience in market research having worked across different geographies and categories, such as FMCG, banking, real estate, and telecom. I leverage my skills in Excel VBA macro programming, Python, and R to automate and enhance data processing and visualization, and I am a certified Excel and Tableau specialist. I also approach my job from a technology perspective, having worked as an expert consultant at Boston Consulting Group, where I assisted the consulting team in executing market research projects for technology startups and media conglomerates. I am passionate about sustainability and have been involved in projects related to global sustainability awareness and customer communities. I enjoy getting out of my comfort zone and exploring new things in life, and I believe in lifelong learning and continuous improvement.