Over 12 years of experience in leveraging Analytics, AI, Martech, Growth, and CRM skills to design solutions that transform complex organization into data-driven powerhouses. My work includes building ML-based personalization systems, enabling complex integrations for martech stacks, and optimizing customer journeys through marketing automation. The projects I have lead span across AI/ML based products, CRM automation, digital and marketing attribution, and growth strategies to enable quantifiable outcomes across user acquisition, retention, and cross-sell opportunities. I have also worked extensively on experimentation frameworks, reporting dashboards, and incremental impact assessment to ensure data-driven decisions deliver measurable business outcomes. I am passionate about mentorship and collaborate with startups to enhance their analytics and marketing capabilities. By sharing insights on personalization, omni-channel engagement, digital attribution, and data-driven decision-making, I help teams build sustainable and scalable growth strategies.