I have been working in SEO for 5+ years across different industries, brand sizes, and search landscapes. My work spans technical SEO, content strategy, international SEO, GEO and AI search, and link building. I spent a significant part of my career as a SEO consultant, working across different kinds of websites and brands, which means I have had to think independently, adapt fast, and actually own outcomes without a team to fall back on. More recently I have been working in-house, including at VLCC, where I handled SEO at scale. Whether you are just starting out in SEO, trying to fix what is broken on your site, or figuring out how to build authority from scratch, I can give you a practical read on where you stand and what to do next. No recycled advice. No theory for the sake of it.