As a Manager - Ad Operations at MediaMint, I lead a team of 100+ associates and oversee the end-to-end delivery of online marketing campaigns for global clients across various platforms and channels. I have 13+ years of experience in ad operations, digital media, and online marketing, with a B.com degree in Accounting, Income Tax & Banking. My core competencies include campaign management, media handling and execution, AdX - sellside, pmps, ad networks, 3rd party ad serving, optimization, yield management, and analysis. I use tools such as Google Analytics, Mediaplex, and Excel to monitor, measure, and improve the performance and ROI of the campaigns. I also mentor and train my team members and foster a culture of learning, excellence, and collaboration. My mission is to deliver high-quality, cost-effective, and innovative solutions that meet the needs and expectations of our clients and partners.