I’ve spent the last 7+ years helping businesses build brands that are clear, consistent and memorable. Along the way, I’ve worked across FMCG, fintech, hospitality, entertainment and startups, leading design teams, building visual identities, creating marketing campaigns, and solving communication problems through design. Today, I’m building Studio Saifee, where design is approached as a business tool, not just a visual one. The more brands I work with, the more I realize the interesting part isn’t the logo, the website or the campaign. It’s the decisions behind them. This profile is where I share those observations while continuing to build, learn and work with ambitious businesses.