
Marketing is a cost centre, and the biggest of all for most companies 💰 . Hence doing it right is imperative. A lot of them confuse Marketing with Media. Media is just one part of Marketing. Starting your marketing strategy by understanding the true value you offer and whether it resonates with your target audience is key. Consider this the 'gyaan' part, the sage advice that guides your marketing journey 💼 .
Coming to practice, in the last few years this function has evolved into multiple streams - Brand, Performance, Social Media, SEO, Influencer, etc. and all of them have their pros and cons. I always advise startups to start with performance marketing, learn (while working on SEO) and then venture into others. In perf. marketing you are allowed make mistakes. That's about me.
What can you expect in the 40min interaction 🎓
5 minutes - Context setting:
I will ask you questions to understand your current marketing situation, the challenges you are facing, and your goals.
15 - 20 minutes - Understanding the challenge and root causes:
I will delve deeper into your marketing issues, asking relevant questions to get a clear picture of the problems you're encountering. We'll identify the root causes behind these challenges and explore potential contributing factors.
10 minutes - Fit the challenge into a framework:
Based on the information gathered, I will help you fit the marketing challenges into a suitable framework.
10 - 15 minutes - Next steps (converge or diverge):
We will discuss the next steps you can take to address the identified challenges. This may involve both converging on a specific strategy or tactic and diverging to explore various solutions for different problems
All said and done, I am open for a friendly chat as well or act as a soundboard 🛢