Content creation

This isn't a generic "content strategy" call.

I'm Mukund Asawa, an IPM student at IIM Rohtak, national-level dancer, and someone who's been obsessively studying why content works (and why most of it doesn't) for the past 3 years.

Here's what I've actually done:

1. Conceptualised and edited the last 11 videos on a YouTube channel that went from 700 average views per video to 3,500+. That's a 5x growth, with 50,000+ total views and 3,000+ likes generated in the process.
2. Built the core content perception of a brand's Instagram presence (still in motion)
3. On my own Instagram, generated 3.1 lakh+ views and reached 1,23,000+ new accounts in 90 days — organically.

I study behavioral economics, brand psychology, and viewer behavior the way most people scroll, obsessively and with intent. I can tell you why a hook works, why your retention drops at the 40-second mark, and what your content is communicating about your brand even when you're not trying.

In this call, I'll walk you through:

• The step-by-step content creation process — from raw idea to published piece
• The mindset shift that separates creators who grow from those who post into the void
• How to move from ideation to execution without overthinking or burning out
• What your current content is doing right, what it's quietly killing, and what to do next

Who this is for: Founders, students, and creators who want to build a personal brand that actually means something. Not just chase numbers.

Who this is NOT for: People looking for shortcuts, viral hacks, or someone to just "manage their page."

₹500 for 1 hour. Bring your questions, your content, and your current profile. And we'll get to work.