Hi, I'm Sayan. I have 9+ years of professional experience, with the last 6+ years spent working within the Google advertising ecosystem. My journey has taken me from supporting SMB advertisers as a Google Ads vendor to working with enterprise advertisers through Google Operations Center, where I currently work as a Media Campaign Specialist. Over the years, I've worked across Search, Shopping, Performance Max, Demand Gen, Display, and YouTube campaigns while supporting advertisers and agencies across different industries and markets. What I enjoy most about this field is understanding how advertising solutions work together to solve real business challenges and drive meaningful results. As someone who learned much of digital marketing through hands-on experience, I've always believed that practical knowledge is more valuable than theory alone. That's what inspired me to start creating learning resources and handbooks that simplify complex advertising concepts and make them easier to apply in real-world scenarios. Through Topmate, I connect with students, aspiring marketers, working professionals, and business owners who want guidance on Google Ads, Performance Marketing, career growth, interview preparation, and campaign optimization. Outside of work, I'm a passionate football and cricket enthusiast. Whether it's discussing campaign strategies or debating sports predictions, I'm always up for a good conversation.