I have spent over 12 years at Cloudways before its acquisition by DigitalOcean in 2022 for $350M. As the first marketing hire, I played a key role in expanding the company from its inception to more than 100,000 customers. My expertise lies in Product Marketing, Content Marketing, and Field Marketing. During the first five years, I led Demand Generation, overseeing channels such as content marketing, social media,YouTube and podcast sponsorships, Developer Relations (DevRel), and SEO with comprehensive attribution and analytics via Mixpanel and PowerBI. In 2018, I helped establish the Product Marketing team with the CMO to centralize the previously fragmented Go-to-Market (GTM) strategy and enhance our capability to develop, launch, and grow new products and partner addons. This included projects like Autonomous, Cloudflare, SafeUpdates, Malware Protection, DNS Made Easy, Client Billing and Cloudways AI Copilot. Demand-Gen Achievements: 1. Increased Cloudways blog and website traffic from zero to ~2 million monthly visitors and scaled daily free trial signups from 1 to 500 over a decade. 2. Elevated Cloudways brand recognition from zero searches to ~80,000 monthly brand term searches through an effective Developer Relations (DevRel) and community-building Go-to-Market (GTM) strategy. 3. Founded and expanded the DevRel team to 10 members, managing over 50 virtual events, Twitter chats, and webinars. 4. Sponsored and organized in-person WordCamp events, including: >> WordCamp Europe: 2019 (Berlin), 2022 (Porto), 2023 (Athens), 2024 (Turin). >> WordCamp US: 2019 (St. Louis), 2022 (San Diego), 2023 (National Harbor), 2024 (Portland, Oregon). Product Marketing Achievements: 1. Launched and increased Cloudflare Addon active subscriptions from zero to 27,000, achieving $3M in revenue. 2. Launched and grew SafeUpdates active subscriptions from zero to 11,000, achieving $450,000 in revenue. 3. Launched Cloudways Autonomous, growing public beta applications from zero to 2,000, and reached over 1,000 paying customers in general availability. 4. Launched and grew Malware Addon active subscriptions from zero to 26,000, generating $475,000 in revenue. 5. Launched DNS Made Easy as an addon (previously manual, now automated). Grew active subscriptions from zero to 5,500, generating $150,000 in revenue. 6. Launched Cloudways AI Copilot in public preview, attracting 300 active users. Developed the pricing model and presented it to DigitalOcean's executive leadership. Now focused on the GTM strategy for general availability.