I’m a Growth Marketing professional with a proven track record of scaling SaaS platforms and global events through ABM, outbound, demand generation, field marketing, and content strategy. Currently at Entropik, I drive the global growth marketing charter for our Emotion AI-powered insights platform, owning go-to-market strategy, launches, ABM campaigns, and integrated digital programs that fuel pipeline, brand visibility, and revenue impact. My career has taken me across SaaS, events, and enterprise marketing, giving me a unique blend of B2B growth, field execution, and content-driven storytelling: At Entropik, I own Decode 2.0 GTM, ABM campaigns, outbound strategy, and PMM initiatives, scaling full-funnel growth and building persona-specific funnels that connect product, sales, and marketing. At Ejtemaat Events MENA, I owned end-to-end event marketing for high-profile summits like E3 CX 2025 Riyadh, GPRC Summits (Riyadh, Dubai, South Africa), and World Football Summit 2025, delivering demand generation, digital campaigns, media partnerships, and full-funnel growth for B2B and B2C events. At Kissflow, I built my foundation across four roles in 3+ years: 1. Quora & Community Marketing – crafted content and engagement strategies that expanded brand visibility. 2. Kissflow for Startups – ran lead gen and outreach campaigns through LinkedIn, email, content, and SDR cold calling, fueling pipeline growth. 3. Field & Partner Marketing (MEA) – executed 20+ major events end-to-end, negotiating nearly $1M in savings, building partner-led campaigns, and scaling pipeline in the MEA region. 4. Global Field Marketing – led enterprise-focused events and roundtables across SEA, EMEA, NAM, and Europe, aligning closely with Leadership teams/ Sales Heads/ SDRs/ AEs to convert opportunities into pipeline and delivering measurable ROI from regional budgets. At Amazon, I began my career honing customer engagement and service skills, which laid the foundation for my customer-first approach to marketing. What ties all of this together is my ability to operate at the intersection of creative storytelling and data-driven execution, crafting marketing programs that not only build awareness but also deliver measurable growth and long-term brand impact.