I'm a Performance Marketer with hands-on experience working with e-commerce and EdTech brands across Google and Meta Ads. I currently manage paid advertising for an EdTech brand with a monthly ad spend of 20-30 lakh, and have worked across campaign setup, optimization, creative testing, audience targeting and performance analysis. I created this space for beginners who are curious about performance marketing but don't know where to start, what to learn, which skills to build, or how to actually get into this field. If you're confused about whether performance marketing is right for you, how to start your journey, or simply want to understand how paid advertising works, I'm here to help you make sense of it. Also I want to help beginners understand Google & Meta Ads in a simple, practical way — from understanding Ads Manager and campaign structures to setting up campaigns, navigating the Google Ads and Meta Ads dashboards, understanding key metrics, and knowing what to look at when your ads aren't performing. You can also follow my journey on Instagram, where I share what I'm working on, learning and experiencing as a performance marketer.