Marketing & Strategy executive with a proven record of delivering results by building high-performance teams, and developing innovative marketing programs globally for B2B and technology organizations. Experienced in managing marketing P&L, developing and executing integrated (digital + traditional) marketing strategies, developing GTM, establishing new business verticals, and leveraging technology to improve business results. Specialties: ▸ Marketing Strategy & Execution (brand positioning & messaging, marketing communications, demand generation, lead generation, partner marketing, field marketing, analyst/public relations) ▸ Inbound Marketing (SEO, social media, google ads, content marketing, web development, marketing automation, conversion optimization, data analytics) - ▸ Outbound/Traditional Marketing (direct mail, print, online, events, conferences, PR, advertising, inside sales) ▸ Skilled in Google Analytics, HubSpot and Act-On ▸ HubSpot Inbound Certified and Google Ads Certified