Reporting to the Senior Director of Field Marketing, East Enterprise, and Federal, the Marketing Demand Generation Specialist plays an essential role in assisting Field Marketing Managers and Specialists in the planning and coordination of a mix of virtual field marketing activities. This role requires strong organizational skills and initiative, the ability to manage a volume of tasks, and attention to detail. Key responsibilities include: Prospecting, generating, qualifying, processing and following up on leads and appointment setting for external sales team Collaboratively work with the sales, marketing team and EI leadership to develop lead generation strategies to generate lead opportunities with prospective customers Initiates lead/demand generation strategies that include inbound/outbound sales and marketing campaigns and initiatives Initiates and participates in new business pitches with sales team and subject matter experts and own follow-through with the lead prospect Providing consistent, concise, accurate internal and external communications Effectively communicate and present the EI product solution and value proposition to customers Providing consistent, concise, accurate and timely weekly/monthly sales lead gen activity reports to management Working collaboratively in a team environment and independently Solving complex technical integration solutions and issues Assist in preparing concise, targeted proposals and contracts Developing and maintaining strong relationships Demonstrates a commitment to the technology industry staying educated on the new regulations, our product solutions changes, innovations and trends. Achieving sales lead gen and appointment quotas Qualifications Four (4) year degree and/or minimum of 3 - 5 years of sales telemarketing experience in hospitality, gaming, education, internet, hospitality/hotel (preferred) or solutions selling environment. Preferably within a technology industry is required. Experience with lead generation and marketing automation software including proficiency in Sales Force is highly preferred Must possess excellent communication skills both oral and written and be skilled in “Selling via Phone” successfully Must be experienced selling technical and integrated IT premium priced solutions, be a successful