I work at the intersection of marketing, data, and systems, helping brands turn campaigns into measurable business outcomes. With deep experience in marketing automation, CRM, and growth operations, I’ve led revenue-focused initiatives across pre-flight and post-flight journeys, built scalable campaign frameworks, and partnered closely with product, tech, and analytics teams to make marketing work harder and smarter. My strength lies in connecting dots: turning customer behavior into insights, insights into experiments, and experiments into growth. From lifecycle campaigns and martech migrations to performance analytics and optimization, I focus on what truly moves the needle. I bring a builder’s mindset: questioning defaults, simplifying complexity, and designing systems that scale. I’m especially passionate about how users behave, why campaigns succeed or fail, and what small optimizations can unlock disproportionate impact. If you’re looking to talk growth, retention, martech, campaigns, or just want a sharp outside-in perspective, you’re in the right place.